Dr. Stephanie Pearson
  • Home
  • Projects
    • museums.love
    • Uncertainty and Debate
    • Mithras Model & Audio
    • Weltverbesserer Interview
  • CV
    • Employment
    • Education
    • Museum Experience
    • Professional Training
    • Publications
    • Awards & Grants
    • Teaching
    • Invited Lectures
    • Workshops & Chaired Sessions
    • Conference Papers
    • Professional Engagement
    • Excavation
  • Exhibition Reviews
    • Anna Dorothea Therbusch
    • Making Ancient Art Contemporary
    • Cleopatra
    • Pompeii and Herculaneum
  • Tours
  • Ideas on Display (blog)

Textin' Collection at SFMOMA

7/17/2017

Comments

 
SFMOMA's video about their "Send Me" program (link below).
I'm too excited about this news to omit it from this blog on the grounds of not being a display technique. Anyway, as a highly interactive medium to generate visitor interest in the collection, it is part of a synergy with actual displays—and, crucially, it works outside the museum as well as inside. So what is this all about? A recent article in the New York Times reports that the San Francisco Museum of Modern Art is reaching potential visitors via a text message program. Texting the museum at 57251 with the request "Send me ---" will retrieve an automated response of a photo of an artwork at SFMOMA captioned with its creator, title, and year. In a twist of modern hilarity, the "---" can be a word or, yes, an emoji. This has led to fascinating data on visitors' desires and interests:
  • "The top emoji requests included the robot, the heart, the rainbow, 'and, of course, poop,' Mr. Winesmith said. 'And then, because it’s the internet, it’s a lot of food and a lot of animals.'"
​Requests at night are apparently more personal, referring to family and home. Some requests are denied by the museum's autoresponse system: nudity, but also, interestingly, artists' names. The museum wants its text-visitors (they are still visitors, aren't they?) to be more creative than that; and they've found that the requests immediately following denied requests are indeed more creative. What a marvelous experiment! We can learn a lot from this about how to improve museums both within and without their walls.
Comments
    Ideas on Display
    A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.

    Archives

    April 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    May 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014

    Categories

    All
    Amsterdam
    Anthropology
    Archaeology
    Architecture
    Art
    Article
    Audio
    Award
    Behind The Scenes
    Berlin
    Boston
    Bulgaria
    California
    Chicago
    China
    Color
    Conservation
    Copenhagen
    Denmark
    Diagram
    Difficult Heritage
    Digital
    Display Case
    Dresden
    Egyptian
    Exhibition Outside Museum
    External Website
    Fashion
    Florida
    Frame
    France
    Germany
    Greek
    Halle
    Hamburg
    Hands On
    Hands-on
    Hanover
    Illinois
    Interactive
    Islamic
    Italy
    Kids
    Lighting
    London
    Los Angeles
    Map
    Marketing
    Marrakech
    Minnesota
    Missouri
    Morocco
    Movement
    Munich
    Nature
    Netherlands
    New York
    North Carolina
    Nuremberg
    Outdoor
    Painting
    Paris
    Pennsylvania
    Photography
    Roman
    Rome
    Shelving
    Signage
    Space
    Spain
    Switzerland
    Texas
    Text
    Turkey
    UK
    USA
    Video
    Women
    World War 2

    RSS Feed

Contact
Stephanie Pearson
steph [at] stephpearson.com