In one gallery of Berlin's Natural History Museum, all the video installations are plain white. They illuminate the taxidermied bison like the lights for a fashion shoot, but otherwise betray no special function. But if you grab a playing card from the big bin at the entrance, and you look through the little circle of polarizing filter that occupies half of the card, suddenly the white screens spring to life! Each one plays a captioned video about animals, some of which are also shown in taxidermied form nearby. Through the filter you can watch the video as usual—or watch the people around you as they realize, squint, look, and learn! It's a cute trick to get people to stop and engage in a concentrated way with video material. I certainly would have breezed past a lot of these screens if not for the polarizing gimmick to draw me in (on a visit last weekend during the 20th iteration of the Long Night of the Museums).
The recent release of a film about paintings by Goya highlights the increasing trend of using cinema as a complement to—not to say substitute for?—actually visiting museum galleries. For this film is not about Goya, nor about his paintings per se, but about an exhibition of his paintings in the National Gallery in London. This, as far as I know, is a new genre of filmmaking (although pointers to the contrary would be greatly appreciated!). It emphasizes the experiential aspect of an exhibition, somewhat like the Van Gogh Alive show that immerses its viewers in floor-to-ceiling projections of excerpted details from Van Gogh paintings—creating a surreal landscape in which experience, not the stuff of traditional exhibitions, takes center stage. The Goya film, like the others by Exhibition on Screen, does not go so far as this, but still does focus on a luscious experience of the exhibited material and its historical context (see the period reconstructions in the trailer) more than, say, Frederick Wiseman's film National Gallery, which centered on life in the museum itself. It seems a wonderful way to inspire audiences to visit museums (I'm in the camp that believes that people will mostly use resources like this as an impetus, not a substitute, for going to museums themselves). I wonder what the partnership looks like between the museums and the filmmakers, and what the audience numbers are for these films.
Just as physical aspects of display ideally promote effective communication, so can the reverse be true. So I pricked up my ears when this blog post from the vibrant We Are Museums group reported on the British Museum using the app Periscope to give a virtual tour of a special exhibition (embedded above). As a mode of global communication based on visual material, Periscope is a logical next step to Instagram: succinctly defined by the British Museum website, "Periscope is an app from Twitter which streams video direct from a smartphone to a global audience online." The user gets to select which feed she wants to watch, as if looking through the eyes of another user anywhere in the world. Although it was released 10 months ago, the WAM blog post points out that only a few museums have harnessed its potential to broaden their global audiences; but it seems likely to grow in popularity. I wonder what the very globally-oriented and social-media-wrangling Met might decide do with Periscope.
Ideas on Display
A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.