This beautiful show is still open for five more days, closing June 30.
Last week I was treated to a special tour of the current Mantegna + Bellini show at Berlin's Gemäldegalerie, thanks to a generous friend and colleague over at ART-THINKING. Because it was a whirlwind of intense looking and learning, I didn't take any pictures until the last second—upon leaving the gallery, seeing the sign above. The design of the sign is good, using a happy face to communicate nonverbally. The encouragement to share images using the museum's hashtag is a clever way to crowd-publicize. More than that, I was impressed that the curators managed to get permission from all of the loaning institutions to allow visitors to photograph these incredible artworks! They deserve extra cheers for that.
This beautiful show is still open for five more days, closing June 30. A display that blurs the boundaries between art, life, and even display itself is a wonderful and paradoxical thing. The Art Institute of Chicago achieved this by reconstructing the room depicted in Van Gogh's painting The Bedroom—and then listing it on AirBnB for interested renters! As a promotional tool for the Institute's Van Gogh exhibition, this is a cunning tactic; but more than that, it is an exemplar of how the content of an exhibition can inspire (or even become) the display method—and how both can give rise to an unusually vital visitor experience.
What a stroke of good luck when a major credit card company uses your museum as the backdrop for its billboards! This advertisement appears right at the entry to the security check in Berlin's Tegel Airport, so it also has a captive audience. I wonder if the Bode Museum worked with MasterCard in order to get this exposure. Certainly the museum is working hard to expand its reach—particularly to a younger crowd, as shown by its new Instagram project.
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Ideas on Display
A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.
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