A display that blurs the boundaries between art, life, and even display itself is a wonderful and paradoxical thing. The Art Institute of Chicago achieved this by reconstructing the room depicted in Van Gogh's painting The Bedroom—and then listing it on AirBnB for interested renters! As a promotional tool for the Institute's Van Gogh exhibition, this is a cunning tactic; but more than that, it is an exemplar of how the content of an exhibition can inspire (or even become) the display method—and how both can give rise to an unusually vital visitor experience.
What a stroke of good luck when a major credit card company uses your museum as the backdrop for its billboards! This advertisement appears right at the entry to the security check in Berlin's Tegel Airport, so it also has a captive audience. I wonder if the Bode Museum worked with MasterCard in order to get this exposure. Certainly the museum is working hard to expand its reach—particularly to a younger crowd, as shown by its new Instagram project.
Ideas on Display
A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.