Impeccable timing! This news story came out in Deutsche Welle just after I wrote the last post, and highlights precisely the same idea of viewer engagement as discussed there. In this case it's not a victory podium but a chair to stand on, and it invites you to stand on it by virtue of the three chairs next to it with people (statues) standing on them. These people all "stood up" for what they believe in, and spoke out—so here's your soapbox: what will you speak out about?
How can museums effectively engage their visitors? It's a huge question with myriad answers—and sometimes it seems that each answer only raises more questions. Over the past six weeks or so I've gotten to participate in some rousing discussions about public engagement in museums (one was this scintillating symposium in Cambridge) and was deeply affected by the ideas presented there. Many of them involved staging events in the museum, making the museum a hub of activity and an agent in the lives of the community. One of the most moving ideas came from our colleagues in the National Archaeological Museum in Athens, who have worked with a correctional center to create opportunities for young offenders to connect and grow with art.
Yet public engagement can work on much smaller levels. Three levels made of white plastic, for instance. I saw these steps on the sidewalk outside a restaurant, simply standing there beside the tables and stools, and thought it was a very clever way to invite a passerby to stop and engage. Nothing says "we need a person here, and it should be you!" like an empty victor's podium! Can't you imagine a group of friends vying to be #1? In that moment, they have stopped to engage and have fun as we can only hope they would at a museum display. In this case the restaurant must be hoping for a bit more face time with potential customers—but a museum could surely use this tactic for another purpose. These steps act almost like a large wooden cut-out with a hole for the face: it is practically magnetic. So purpose-made, missing only the human ingredient. And someone to take a photo of that human, of course.
Ideas on Display
A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.