Displaying a pair of soccer star Mo Salah's shoes in the middle of a gallery of ancient Egyptian sculpture—as reported in this article in The Guardian, screenshot above—is a display tactic all of its own. Capitalizing on World Cup fever is just one element. What's more, the incursion of such a colorful, everyday, clearly modern material into a room full of old, imposing, monochromatic statues is eye-catching. In this case it's also a powerful statement about cultural heritage: keeper Neal Spencer says that "The boots tell a story of a modern Egyptian icon, performing in the UK, with a truly global impact." The same could be said of the ancient colossi surrounding the shoes. As museums are increasingly confronted with dissatisfaction about cultural colonialism and claims of presenting a "global heritage," such displays trying to engage the debates are on the rise. Successful or not, the fact that they engage at all is a first step toward improving how we teach and learn about culture through objects.
Paging through Edward Tufte's book Visual Explanations (1997) is instructive not only for graphic designers, but anyone creating—or even reading!—visual displays. In a distinctly personal, engaging voice, Tufte explains what makes effective visual presentations for all sorts of information. He does not feel compelled to hide his disdain for a bad design, and he openly celebrates a good one. One example is the diagram of an ear at the top of the page above. Tufte so loathes the design at left, with its heavy lines almost indistinguishable from the ear itself and its cryptic letter labels, that he compares it to a Renaissance drawing of a man being stuck with swords (below). He juxtaposes the bad design with one he finds preferable, in which the indicator lines are finer than those delineating the ear and the nonsense letters are replaced with the names themselves. The thickness of the lines is highly significant, Tufte points out: one thickness should be used for the drawing of the ear (the object being explained), another for the indicator lines (the metalevel of our knowledge). The two grids at the bottom of the page show this again with two different thicknesses of line used in the background pattern; the diagonal lines overlying them are harder to distinguish in the lefthand example because they are nearly the same thickness as the background lines.
The facing pages shown below illustrate not only Tufte's exasperation at bad design and his acerbic wit at its expense, but also the huge range of applicability of his principles. At left is a painting by Ad Reinhardt, which Tufte uses as another illustration of how subtle differences can have great meaning (here in the shades of blue rendered in three nearly imperceptible vertical bands; Reinhardt wanted to focus the viewer's attention on these simple and subtle differences).
Art historians, of course, are very accustomed to comparing two objects (a cornerstone of the discipline since Wölfflin), but they do it differently than people who are not trained to look for certain details or to already know certain things about the objects. This can lead to the display of a group of objects which makes art-historical sense but not intuitive, repeated-image-viewing sense. In the Neues Museum in Berlin (below), one room has a timeline written on the wall behind a row of Egyptian sculptures. The intent is to show how humans were portrayed in Egyptian art over time. But the earliest objects happen to be just heads, while the later ones represent entire bodies. The repetition of heads at first, and the subsequent break with this repetition, gives the false impression that what changed around 1600 BC is that the Egyptians started depicting people with bodies. Or perhaps in a different color of stone? Meaningful similarities and differences are hard to notice because of the many other factors at play beyond just the one meant to be highlighted.
Recently the Berliner Zeitung published an interview with me in their series of "Berliner Weltverbesserer" ("Berliners Bettering the World")—a title I can only hope to aspire to! I'm especially proud to be one of the first humanities scholars interviewed for the series. Archaeology can stand up to nanotechnology in bettering the world! That is my view, anyway, as I try to show in this short text about what I find important about my research. The understanding of other cultures is something I try to underscore in my work, since I think it helps us to better understand and respect our modern multicultural world. Greek, Roman, and Egyptian interactions 2000 years ago can tell us a surprising amount about our intercultural interactions today!
Of course, two decisions have to be made before the question of display tactics even arises.
Then, and only then:
This last question raises further questions about intended audience, etc.—the subject of immeasurable spilled ink already, and still flowing (good thing; we need the flood). The first question, about whether to display at all, is equally complex and has been addressed in a small way even on this blog. Let's turn to the second question.
What is displayed has as much impact on the message of the exhibit as how it's diplayed. (Yes, all exhibits have a message, whether conscious or not. My students seem to grasp this better than many professionals.) The Museo Egizio in Turin is currently co-hosting an exhibition that makes this clear in the most laudable self-critical move I have ever seen a museum make. Please send other examples if you know of some; in my experience, this is unique. This archaeology museum has decided to highlight the problems of where its objects come from, under what circumstances of colonialism or other duress they were acquired, and what role or right a museum even has to create knowledge around them.
How does it achieve this very tall order? By exhibiting works of contemporary art that raise these issues. Above (screenshot from the museums' Facebook site), a piece by Liz Glynn in her series "Surrogate Objects for the Metropolitan" imitates some of the look of a Greek vase while also announcing its collage-like materials as if for a humble craft project. It thus questions the value of Greek vases—after all, many were simply the red plastic cups of their day—as well as the way the museum literally puts them on a pedestal, and the effect this has on what we think of them, how we value them.
A piece by Ali Cherri in the Turin exhibition positions a taxidermied hawk triumphantly spreading its wings over a table full of archaeological objects. This is a powerful image to highlight the potential predatory nature of dealing in antiquities. For an archaeological museum to champion awareness of these issues is as surprising and new as it is exemplary. It is a typically inspiring move by museum messiah oops I mean director Christian Greco. Hopefully he will inspire many, many other museums to follow suit.
An exhibition on Chinese antiquities currently in Berlin's Neues Museum uses a couple of display tricks worth noting. One consists of long banners stretching from the first few display cases up to the two-story-high glass ceiling—a wonderful use of the cavernous space! It's simple, cheap, and very eye-catching. The black banners are printed with the name "Egypt" in several languages; the red ones with "China." In this way the banners serve as the introduction to the second display tactic that caught my eye: throughout the exhibition (no photography allowed beyond the atrium, sadly), the Chinese objects are always placed on red risers or red squares as a background. The Egyptian objects get the same treatment but in black. Because the exhibition is arranged by theme rather than culture (e.g., how each culture respectively approached currency, votive offerings to gods, and so on), the red and black color-coding is a very useful visual cue for which culture produced any given object.
This unusual touch surely gave a smile to many visitors to the special exhibition Il Nilo a Pompei at the Museo Egizio in Turin, Italy. In keeping with the theme of this show—how Egyptian culture was taken up by Romans in Pompeii—the standard fire escape signs were replaced by these Egyptian-inspired ones! A whimsical bit of humor that gives a glimpse of the real (fun!) people behind the exhibition. Director Christian Greco cheerfully admitted to being quite amused. This balance of fun and scholarly is characteristic of the museum's seriously impressive public outreach campaigns.
Some of the oldest material in the Museum of Arts and Crafts in Hamburg is displayed in one of the freshest ways. Stepping into the first gallery of Egyptian art feels a bit like entering an underwater world: the walls are a deep turquoise-blue, the lights are dim, and there are luminous bubbles floating before your eyes. Or so it seems! The bubbles are actually circular windows in the wall that look onto one huge recessed case. The back wall of the case is painted light yellow, which in the dark room practically glows. Like the bright purple cases in the Cabinet of Curiosities, these spots of color attract the eye and draw the visitor in for a closer look.
What's more, this display made me realize that circles are not a shape we often see in museums. I suppose this is partly dictated by the fact that glass display cases almost have to be rectilinear (and although advanced plastics can be molded into all sorts of shapes, I don't know if they are being used in display case technology). It seems to me that using circles to give the eye a break from linear geometry and to highlight certain objects could be implemented with normal cases, too: how about a big vinyl sticker with a circular cut-out in it, stuck onto a glass display case? As a kid I loved playing with the thin, translucent plastic shapes that stuck to windows and easily peeled off again; could we translate that technology?
Today's post is inspired by a New York Times article about the booming number of visitors to a few national art museums and the measures the museums are taking in order to accommodate such crowds (and protect the objects). While not specifically discussed in the essay, one of the issues bundled up with this phenomenon relates directly to this blog: How can a museum effectively display its collection for a whopping 9.3 million visitors per year (Louvre), or 6.7 (British Museum), or 5.5 (Vatican)?
One solution is the "Venus de Milo" approach pictured above: a capacious room containing a single blockbuster object, allowing many visitors to stand and circulate throughout the large space. Extra elbow room is especially important when so many visitors are using audio guides that lead them to spend one or more minutes looking at the object.
Another solution is the "Rosetta Stone" setup pictured below. Here the stone is displayed in the center of two intersecting galleries, protected by a glass case. This places the object in relation to the other materials nearby — in this case, other Egyptian works in stone — and therefore nicely contextualizes the piece. A concomitant drawback is the relative lack of space for the many visitors interested in such a famous piece. It's a difficult problem of spatial engineering which, if the predictions in the NYT article can be believed, will only become more pressing.
Ideas on Display
A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.