Way-finding signage in the Kunstgewerbemuseum Berlin. Photo collage: German Design Council (website linked through photo).
Well-designed signage is a rare and precious gem. In a museum, signage can set the tone for a visitor's entire visit: because if she starts by buying a ticket, checking her coat, using the bathroom, and then finally entering the gallery she most wants to see, she's already had to locate at least four separate areas of the museum, probably by following signs. And if that process was easy—i.e., well-signed—she'll ideally be in a fine mood; but if it was difficult, she may enter the galleries feeling grumpy or frazzled, and that will color her experience of the whole museum.
So kudos to Berlin's Kunstgewerbemuseum (the museum of decorative arts and design) for putting writing on the wall that no one can miss, and winning a design prize along the way. The eye-catching size and color of the signage creates a certain aesthetic effect that not all museums would want, but it accords well with the all-parts-visible idea behind Rolf Gutbrod's 1960s building.
Even award-winning signage has two potential weak points, however. First, it has to be wriiten in a certain language—here German, which some visitors may not understand. Second, there is a compelling argument (nicely presented in an airport example in the addictive design podcast 99% Invisible) that the architecture itself, not just signage, should help guide the people in it. But since purpose-built buildings are not in the cards for most museums (and even if they are, wayfinding is only part of their mission), it's worth taking signage seriously.
So kudos to Berlin's Kunstgewerbemuseum (the museum of decorative arts and design) for putting writing on the wall that no one can miss, and winning a design prize along the way. The eye-catching size and color of the signage creates a certain aesthetic effect that not all museums would want, but it accords well with the all-parts-visible idea behind Rolf Gutbrod's 1960s building.
Even award-winning signage has two potential weak points, however. First, it has to be wriiten in a certain language—here German, which some visitors may not understand. Second, there is a compelling argument (nicely presented in an airport example in the addictive design podcast 99% Invisible) that the architecture itself, not just signage, should help guide the people in it. But since purpose-built buildings are not in the cards for most museums (and even if they are, wayfinding is only part of their mission), it's worth taking signage seriously.
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