What a stroke of good luck when a major credit card company uses your museum as the backdrop for its billboards! This advertisement appears right at the entry to the security check in Berlin's Tegel Airport, so it also has a captive audience. I wonder if the Bode Museum worked with MasterCard in order to get this exposure. Certainly the museum is working hard to expand its reach—particularly to a younger crowd, as shown by its new Instagram project.
Ideas on Display
A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.
Humboldt-Universität zu Berlin
Institut für Klassische Archäologie
Unter den Linden 6
10099 Berlin, Germany
stephanie.pearson [at] hu-berlin.de