A recent article in the New York Times discusses an initiative to make public statues more interesting and accessible to the people walking by them on the street. By using a smartphone to scan a code or swipe a chip at the base of the statue, a viewer instantly receives a call — and upon answering, hears an audio track about the statue. In first person, no less, and voiced by a famous actor! (Patrick Stewart is mentioned, among others.) What a clever way to rouse to life these hulking yet often overlooked pieces of public art. The project was conceived and installed by Sing London, an organization that "produces city wide events in which the wider public can engage... Ultimately our projects set out to make cities feel happy places to be." In its mission to engage city inhabitants (and passers-by) in collective cultural experiences, Sing London reminds me a bit of Creative Time in New York (although it isn't focused on the realm of visual arts as the latter is). Certainly with this project, it has harnessed technology in a creative way to reinvigorate honorific statues — an art form that can otherwise feel quite distancing.
Ideas on Display
A humble space to reflect on concepts of museum display as enacted across a wide range of subjects, countries, and approaches.